Guides for Canadian car dealers

Short, practical guides written for dealer principals, general managers and sales managers. Each one says what to check, what to ask and what to do on Monday.

• How to choose a dealership CRM in Canada

  What a dealership CRM does, the eight checks that matter for a Canadian store, and the questions to ask any vendor before you sign.

• CASL and texting customers: a guide for Canadian car dealers

  What Canada's anti-spam law asks of a dealership that sends texts: consent, identification, unsubscribe, proof and penalties, in plain language.

• How fast should a dealership answer an online lead?

  A practical playbook for answering AutoTrader, CarGurus, Kijiji and website leads quickly: targets, assignment rules, first messages and what to measure.

• DMS vs CRM: which does a car dealership need?

  A DMS runs a dealership's accounting, service and parts. A CRM runs leads, customers and follow-up. Here is what each does and how a dealer decides.

• How to set lead assignment rules for a dealership

  Round robin, balanced by workload, by source or by vehicle: how dealerships hand out online leads fairly, and what to do when a salesperson is busy.